The Cinemark Mobile App was designed in 2015 and needed a fresh look and feel. One of the business objectives for the year was to redesign the app to improve the metrics across downloads, conversion rates, and reviews.
UX / Visual Design Lead
From my previous experience, I knew that gathering KPIs before the design would be critical. This would allow the team to measure our success when the redesign is complete.
One of the first steps was capturing the pain points of the current design.
(design still in progress...)