Redesign JCPenney iOS / Android and increase conversion rate by 67%

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Role

UX / UI Design Lead

UX Team

6 Designers

UX Sprint

1 Week

Challenge

  • Redesign and create a design language for iOS / Android.
  • To increase downloads, user ratings, and conversion rate.
  • Complete first phase within 2 months.

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Process

Due to an aggressive deadline, we utilized Lean UX (build – measure – learn) by reducing the amount of user research and focusing on quick design iterations.

The design sprints planned for 8 weeks.
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Wireframes and Prototypes

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The Results

Since the app’s release in June, we’ve measured our success on the metrics. Here are a few callouts.

Avg App Rating

3 to 4.3 stars

Conversion Rate

2% to 3%

Monthly Downloads

41,000 to 73,000

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