Cinemark VR App
I wanted to show how virtual reality could generate new revenue streams by allowing moviegoers to experience immersive theater environments and exclusive film content.
Role
Lead UI/UX Designer and Developer
Timeline
2019
Responsibilities
Product Design, UI/UX, 3D Modeling
The Challenge
In February 2019, I introduced virtual reality to Cinemark. I did market research, created a prototype, and presented a VR app to the stakeholders. My goals for this project were to define a consumer use case for virtual reality and to develop a high quality, photorealistic VR experience.
Goals
- Research market scope and user demand.
- Identify a consumer use case.
- Watch movies in a virtual theater.
- Create a photorealistic prototype using Unreal Engine.
Tools
I chose Unreal Engine because it provided high-fidelity graphics that were ahead of the other VR theater competitors. In Unreal, I used Blueprints to display the user dashboard and play media files for movie trailers.
Outcome
I presented my VR Cinemark Theater prototype to the VP of Technology and CTO. I received positive feedback; however, the business wanted to avoid streaming movies online. Without this critical technology, Cinemark VR would simply be a media player, and we did not move forward. After this project, I served as the Lead for using AR in the mobile app.
